Case Study — Agora Tutoring Landing Page

From Click to Commitment: Designing a Landing Page That Converts

UX Design Strategy · Conversion-Focused · Real Client Project

    A landing page isn’t just marketing. It’s product. And when done right, it makes money by turning attention into action.
  

The Challenge

Agora Tutoring connects students with qualified, in-person tutors. But before they could launch their full product, they needed a page that did one thing exceptionally well: convert.

That meant building trust with cold traffic, explaining the product fast, and moving users to act — whether that meant signing up to find a tutor or becoming one.

This landing page was their growth engine. If it didn’t convert, the product wouldn’t scale.

My Role

UX Designer (Industry Project)

Led the hero section layout and CTA placement
Defined trust elements (badges, testimonials, tutor preview)
Contributed to messaging hierarchy and mobile responsiveness
Collaborated on user interviews, brand tone, and CTA flow

What We Uncovered

Parents needed safety, credentials, and social proof upfront
Tutors wanted a fast way to get listed and start working
Users made up their mind in 5 seconds — headline and CTA mattered most

Design Strategy

We approached the landing page like a sales funnel — not a brochure. Every section had a job to do:

Clarity in 5 seconds: What is this? Who is it for? Why trust it?
Two clear user paths: “I’m a parent” vs “I’m a tutor”
Trust anchors: Verified tutor badges, testimonials, platform preview
Conversion design: Sticky CTA buttons, scroll anchors, mobile optimization

Key UX Highlights

✅ Hero Section: “Find trusted tutors near you. In-person. In minutes.”
✅ How It Works: 3-step icon walkthrough with CTA
✅ Trust Section: Tutor preview badges, testimonial slider
✅ Dual-Path CTA Blocks: “Looking for a tutor?” vs “Want to tutor?”
✅ Footer FAQs: Safety, policies, and reassurance for parents

Results & Business Value

🔒 Built trust in seconds, not minutes
📉 Reduced bounce with scroll-anchored messaging
📈 Increased tutor applications and parent sign-ups
💸 Designed to drive revenue before full platform was live

What This Proved

A landing page is the fastest test of UX clarity. You either move the user or you lose them. This project taught me how to align layout with message, speak to two user types at once, and design for decisions — not decoration.